Die Cutting Print
Die cutting is a process that uses a die - a steel cutting tool - to cut a specific shape or design out of a piece of paper or cardstock.
Die cutting prints offers several advantages, such as:
Customisable shapes: Die-cut printing allows you to create custom shapes and designs for your materials, making them more eye-catching and memorable.
Branding: It can enhance branding and make products stand out from competitors, as unique shapes help create a recognisable brand image.
Versatility: This process can be used for a variety of materials, such as business cards, brochures, packaging, and more.
Durability: Die-cutting can be used to create long-lasting materials, including packaging, labels, and tags.
Pop-up effect: It can create a pop-up effect for interactive and engaging printed materials.
Personalisation: Die-cutting is perfect for personalised items like invitations and greeting cards that require a unique design.
While die-cutting can be more complex and time-consuming than traditional methods - requiring specialist templates and machinery - the results are highly impactful. Additionally, while it can be more expensive if a custom die is required, the final product is very memorable and likely to be noticed.
Flagstaff Print, Mail and Digital can assist with all your die-cutting needs. Contact us today at 4272 0257 or sales@flagstaffgroup.com.au.
Frequently Asked Questions
What is die cutting?
Die cutting is a finishing process where printed material is cut into a custom shape, rather than a standard rectangle, using a specially made cutting tool called a die.
How is die cutting different to regular trimming?
Regular trimming cuts a printed sheet into a straight edged rectangle. Die cutting uses a shaped blade to cut, crease or perforate the stock into a custom outline, which can include curves, windows, tabs and intricate shapes.
What products can be die cut?
Most printed products can be die cut, including business cards, stickers, labels, brochures, flyers, presentation folders, invitations, packaging and point of sale displays.
What is the difference between flatbed and rotary die cutting?
Flatbed die cutting uses a flat cutting plate and suits thicker stock, detailed shapes and smaller print runs. Rotary die cutting uses a rotating cylindrical die and is faster, making it better suited to large volume jobs like stickers and labels.
What is kiss cutting?
Kiss cutting is a technique mostly used for stickers, where the blade cuts through the top layer of material only, leaving the backing sheet intact so each sticker can be peeled off individually while staying together on one sheet.
Do I need a custom die for my project?
Not always. Many printers, including Flagstaff, hold a range of standard dies for common shapes such as rounded corners, circles and ovals. A custom die is only needed if you want a unique outline, such as a logo shape, and this involves a one off tooling cost.
Can a custom die be reused?
Yes. Once a custom die has been made for your design, it is kept on file and can be reused for future reprints, which makes repeat orders more cost effective than the first run.
How much extra does die cutting cost compared to standard printing?
Costs vary depending on whether a standard or custom die is used, the complexity of the shape, the stock weight and the size of the print run. Standard die shapes are generally only a modest addition to your print cost, while custom dies involve a one off setup fee.
How long does a die cut print job take?
Die cut jobs generally take longer than standard rectangular printing, particularly if a new custom die needs to be made. It is worth allowing extra time in your project schedule, and your print team can give you a specific timeframe once your design and stock are confirmed.
What should I consider when designing artwork for die cutting?
Include extra bleed around the cut line, avoid thin or narrow sections of stock that could tear, and choose a stock weight suited to your final product. It is best to have your artwork checked by your printer before the job goes to press.
Does Flagstaff offer die cut printing in Wollongong and the Illawarra?
Yes. Flagstaff Print, Mail and Digital produces die cut business cards, stickers, brochures, folders and promotional materials locally, and can combine your print run with mail and fulfilment services if needed.